STL Losing Another Cool Company is closing its St. Louis office after being acquired by, according to the Post-Dispatch.

Woot is an Internet-based seller with a business model of only selling one deeply discounted item per day, in limited quantities. Sounds doomed to failure, but due to some awesome marketing and copywriting on Woot’s part, they’ve built a devoted following, a culture, even.

Woot only employed about 20 people here in town, but its not the loss of jobs so much as the loss of potential. Woot was one more place that young, geeky writers like myself could get work writing about fun, geeky stuff. It was a place that valued innovation above the tried and true, and we don’t have enough companies like that.

Woot’s loss is just one more example of an ongoing issue — St. Louis’ inability to attract and keep startups.

Currently, the awesome Square Inc., manufacturer of devices that let you accept credit card payments, also has a small operations office here in town. But who knows how long that will last.

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