How to Use Case Studies In Your B2B Content Marketing

 

Case studies — extended customer testimonials and success stories — are a key piece of your content marketing strategy.

Once you’ve invested in creating a case study, you can use it to reach both current and new customers.

For more info, check out my presentation, “How to Use Case Studies In Your B2B Content Marketing.”

Also, check out my post, “10 Ways to Leverage Customer Case Studies”